Amusing Ourselves to Death in the Attention Economy

Brad Stulberg
5 min readOct 20, 2022

Recently at the gas station, I was filling up my tank as a beautiful woman appeared on the high-definition screen placed on the pump. She told me when I’m feeling stressed out and overwhelmed, I need to repeat to myself a few times the phrase everything is figureoutable and then I’d be okay. My brain, she explained, would learn not to become stressed out.

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Brad Stulberg

Bestselling author of Master of Change and The Practice of Groundedness