A Better Way to Optimize (And the Illusion of “Balance”)

Brad Stulberg
2 min readMar 21, 2023

Setting a goal on the edge of your comfort zone and letting it consume you can be as meaningful and invigorating as it gets.

Whether it’s a big creative project, an athletic feat, or falling in love, there’s something to say about going all-in.

The problem occurs when we get such tunnel-vision that we leave behind other important parts of our…

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Brad Stulberg

Bestselling author of Master of Change and The Practice of Groundedness